Typography
Primary & Secondary Fonts
Primary Font: Brandon Grotesque is a sans-serif font whose design was inspired by the sans-serifs of the ’20s and ’30s. Although it is a neutral and unobtrusive font, it has character and was chosen for its friendly, approachable feel. It is also well-suited for use in many applications, and comes in a variety of weights.
Secondary Font: Use the proper system fonts Verdana when the corporate fonts are not available. Refer to the typography section to help with formatting and style suggestions.
Visual Identity
The Idaho State Historical Society’s (ISHS) logo is the most visibly recognized element of the brand.
Consistent and proper us of the ISHS logo is imperative to building strong brand recognition. In addition to the logo, visual identity comprises a suite of supporting elements that are designed to establish and continually reinforce ISHS’s story and meaning, beyond the singular brand mark. Colors, shapes, typography and imagery all work in harmony to support and enhance ISHS’s brand.
The ISHS brand mark was created as part of a logo family system positioning the ISHS as the primary parent brand. A suite of sub-department logos have been designed to unify these brands under ISHS. While there are clear identities for each department, they are designed to work comprehensively as a brand family.
For clarity, use only one logo whenever possible.
Parent Logo (ISHS)
Use this logo when creating communications for general audiences, the organization as a whole, or that speak to multiple audiences within the organization.
Sub-Brand Logos
These identities are designed to be used when communications are focused on department-specific audience communications.
ISHS Branding
The Idaho State Historical Society’s brand is more than a logo or color scheme—it’s a reflection of our mission, values, and the trust we build with the public. Consistent use of branding standards ensures that every communication, from exhibits to digital media, conveys a unified and professional identity. By adhering to these guidelines, we strengthen recognition across all ISHS programs and sites, create clarity for our audiences, and honor the legacy of Idaho’s history with integrity and impact.
Contact
(208) 334-2682
Visual Identity
The Idaho State Historical Society’s (ISHS) logo is the most visibly recognized element of the brand.
Consistent and proper us of the ISHS logo is imperative to building strong brand recognition. In addition to the logo, visual identity comprises a suite of supporting elements that are designed to establish and continually reinforce ISHS’s story and meaning, beyond the singular brand mark. Colors, shapes, typography and imagery all work in harmony to support and enhance ISHS’s brand.
The ISHS brand mark was created as part of a logo family system positioning the ISHS as the primary parent brand. A suite of sub-department logos have been designed to unify these brands under ISHS. While there are clear identities for each department, they are designed to work comprehensively as a brand family.
For clarity, use only one logo whenever possible.
ISHS Administration
2205 Old Penitentiary Rd.
Boise, ID 83712
Phone: (208) 334-2682
Fax: (208) 334-2774
shsinformation@ishs.idaho.gov
Idaho State Archives
2205 Old Penitentiary Rd.
Boise, ID 83712
Phone: (208) 334-2620
public.archives@ishs.idaho.gov
ISHS Administration
2205 Old Penitentiary Rd.
Boise, ID 83712
Phone: (208) 334-2682
Fax: (208) 334-2774
shsinformation@ishs.idaho.gov
Idaho State Archives
2205 Old Penitentiary Rd.
Boise, ID 83712
Phone: (208) 334-2620
public.archives@ishs.idaho.gov